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The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Boasting a 5-door design with a new sporty look and BMW TwinPower Turbo engines, it also comes with an enhanced digital eco-system that seamlessly merges your life into the driving experience.
Technology plays a key role in the modern and futuristic interior of the 1 Series. A host of digital interfaces fluently combine to provide the driver with the visual information you need to see, where you want to see it. Furthermore, the car offers the choice of inputting vehicle commands via touch, voice and even gesture for a completely seamless interaction between the driver and the vehicle.
One of the key technical changes to the new generation sports hatch is the change to our sophisticated front-wheel-drive (FWD) architecture.
The car delivers greater agility in its new FWD format, thanks to the perfect combination of cutting-edge chassis engineering, technological innovations and modified software control systems. The system also has no impact on weight. In fact, thanks to a wider use of lightweight aluminium, the new 1 Series is 30kg lighter than its predecessor.
Technology in the new 1 Series comes in many forms but, in each case, our latest BMW innovations intelligently combine to boost your driving experience and provide support on every journey.
